Daniela Lelo de Larrea

Candidate for BS in Advertising at Moody College of Communications at UT Austin | TXCreative Copywriter

In a nutshell, I'm Daniela—one "l," with a last name that's either a challenge to remember or a unique standout in a sea of ordinary names. Beyond being just a "creative," I proudly wear the label of a "brainstormer," where my thinking cap is a permanent part of my outfit. As an aspiring copywriter, I believe anything can be a story if it's written well. I can't ever turn my brain off and I look forward to making a career out of it.

Experience

Summer 2023

Copywriting Intern at The Shark Group

Crafted captivating copy for Daymond John's personal social media accounts, mirroring his style and tone using AI
Conducted comprehensive research by exploring relevant assets and interviews, extracting insights to craft captivating content
Showcased adaptability in a fast-paced setting, absorbing fellow interns' tasks, recognized by my supervisor for boosting efficiency
Planned June-September content on Monday.com, curating assets from interviews for engaging social media posts
Revamped social media calendar planning with a streamlined spreadsheet system, eliminating manual translation

Summer 2022

Social Media Intern at Boosted Biz

Oversaw the company's social media presence across Instagram, Twitter, Facebook, and LinkedIn platforms
Formulated engaging weekly posts highlighting the company's advantages, effectively driving increased traffic to the brand
Amplified visibility for existing clients by showcasing their products on our social media accounts
Developed valuable collaboration skills through active participation in team meetings and sharing insightful perspectives

Summer 2019

Marketing Intern at PSR

Learned how to conduct market research through research of other competitors and how they advertised their products
Compared social media presence and advertising campaigns
Created marketing calendar as well as presentations about market research findings